We previously explored then and than, and now we’re diving into another pair of words that trip up many a blogger. Prepare to venture into the conflict between affect and effect.
The primary rule of thumb when it comes to affect and effect is the following:
Affect is a verb.
Effect is a noun.
Knowing this will generally get you through most confusion between these two words. Effect is occasionally used as a verb, as a synonym for “to cause/bring about.” However, it’s not as commonly used as the noun form and is still not interchangeable with “affect.”