Confession: I didn’t get Pinterest for a long time. This is embarrassing for me both as a platforming author and as a marketing professional.

But when Pinterest suddenly became the fastest-growing platform with undeniably powerful user trends, I figured I’d better at least set up an account and see if I could figure out what all the buzz was about.

Pinterest for authors

Image by mkhmarketing

Now I’m on Pinterest almost every day, getting fitness tips, travel ideas and inspiration. But now that I’ve got the basics down, I’m asking myself: How can Pinterest help my author platform?

How Pinterest Can Help You Build Your Platform

So I turned to the social network to check out what other authors are doing on it. There’s lot of variation and creativity going on, but here’s three trends I noticed again and again from successful author Pinterest boards:

1. Use Pinterest to Bring Your Novels to Life.

One thing the most successful authors are doing on Pinterest is creating boards for images that bring their novels to life.

Is your book small-town Alabama? New York City? Greece? Show us the streets, the shops, the scenes. Making up your own fantasy world? Even better—pull together the evocative images that inspired you as you created it.

Some authors are even teasing hints about upcoming releases using this method.

2. Share “book porn” on Pinterest.

And I don’t mean 50 Shades of Grey, thank you very much.

I have yet to find an author who isn’t also a passionate reader—it’s something authors have in common with their fans, and that they can share together through Pin boards.

This might mean using boards to share books you’ve loved, or beautiful covers, or book-inspired jewelry and accessories—whatever gets you excited. But all the most successfully pinning authors I found are finding their own way to share their enthusiasm for books.

3. Use Pinterest to Get Personal.

Not everything about your life—or your Pin boards—has to be about books. In fact, those other things you love make you even more interesting and relatable.

So whatever your other life passions are, from baking to fitness to geek culture, get on Pinterest and have some fun sharing it. Pinterest holds a fantastic community for hobbies of all kinds.

Pinterest, like any social network, is not necessarily for everybody. But it’s definitely worth exploring—like me, you make surprise yourself once you get in the groove.

And if you find Pinterest is a channel you enjoy, get the most out of it with these trends. But don’t be afraid to be yourself and experiment with other approaches too. Regardless of the medium, the best way to connect with readers is to share a little of yourself.

Do you use Pinterest? What have you learned about connecting with followers?


Consider a recently released manuscript or a work in progress—in what ways could you share this work through images on Pinterest?

Then, create a new board for this manuscript on Pinterest and find three to five new images to pin. When you’re finished, share the link to your board in the comments below.

Emily Wenstrom
Emily Wenstrom

By day, Emily Wenstrom, is the editor of short story website wordhaus, author social media coach, and freelance content marketing specialist. By early-early morning, she is E. J. Wenstrom, a sci-fi and fantasy author whose first novel Mud will release in March 2016.