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Writing an effective sales description is an important part of the book business. Using the basic pattern outlined above, practice writing the sales copy for a book you’ve written or one you are in the process of writing.
If you don’t currently have a book project, write the blurb for a book you read recently, or even a movie you watched. The point is to practice looking at the story from a marketer’s perspective and writing a description that sells.
Take fifteen minutes to write your blurb. When you’re done, share your blurb in the comments below. Be sure to leave feedback for your fellow writers who want to be successful authors! Based on their blurbs alone, would you read the book?
Whether you’re writing a book or a blog post, it’s tempting to just dive into your writing project. However, you will likely save yourself time and create a better end product if you settle on a solid premise before you start writing.
Every great heroic story has that moment. It’s the deep breath before the plunge. The calm before the storm. The quiet before the calamity. In the Hero’s Journey, it’s the Approach before the Ordeal.
It’s an essential moment you need to plan for and build around as you draft your story. And to do it right, you’re going to need to figure out three key elements.
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