Author Branding: How I Built an Author Brand That Sold 6+ Million Books

Author Branding: How I Built an Author Brand That Sold 6+ Million Books

Think of one of your favorite authors, maybe a children’s book author, since that’s what I write. For little ones, it might be Eric Carle’s The Very Hungry Caterpillar. And for for older kids, perhaps you like Jeff Kinney’s Diary of a Wimpy Kid.

When you purchase one of these books, you know what to expect. Eric Carle offers soothing rhymes and stories with bright and cheery collage artwork. Jeff Kinney, on the other hand, gives readers funny, endearing stories featuring his signature cartoon protagonist, Greg.

An author brand is what makes your work unique or distinctly you. It’s the collection of impressions you make across your interactions with readers, including your books, social media, and face-to-face meetings. Your brand tells readers what to expect from you as an author as well as what to expect from your books.

12 Creative Tips to Market Your Children’s Book

12 Creative Tips to Market Your Children’s Book

Marketing is the ongoing job of every author, so I’m going to expand on my list here with ideas I have used, as well as ideas I’ve seen other authors employ with varying degrees of success. Because this is also true: Marketing is a trial and error game. What works well for one author may not work for another.

Children’s Book Agents: Answers to the Six Most Asked Questions

Children’s Book Agents: Answers to the Six Most Asked Questions

Last time we looked at the different routes to publishing your children’s book in our series on How to Write a Children’s Book. If you decide that the traditional publishing route is for you, you will hear lots of conversation around agents. How to find them. If you need one.  Through this article, I hope to answer some of the questions I hear most about securing an agent for your project.

8 Best Rhyming Books for Children’s Book Writers

8 Best Rhyming Books for Children’s Book Writers

There are lots of book lists for teachers and parents looking for fun rhyming books, but today I thought I’d share a few with clever rhymes that you can study as you decide whether or not your book needs to rhyme. One thing to note with all of these is how rhyme works for the story. Notice how rhyme in these books enhances the story. None of these rhymes feel forced.