by Joe Bunting |
Last week, I wrote about how to target your audience down to one person. “When I was writing my book,” bestselling author Al Pittampali told my friend Jeff, “I had a very specific person in mind.” Al said he had one individual in mind. Just one. He said he...
by Joe Bunting |
Since we're talking about story today, why don't we kick it off with one. As you read, see if you can identify the element of storytelling. I walked over to Tommy and slapped him in the face. “Argh!” he said. “Why did you do that?” “You know why,” I said. Some...
by Joe Bunting |
I don't think you are telling enough stories. Storytelling is the most effective communication and persuasion tool ever invented. People remember stories; they forget statistics. Have you ever noticed all the major religious texts in the world are filled with stories?...
by Joe Bunting |
How can you get people to remember your ideas? You spend months, years of your life crafting a book that's going to change the world, you publish it to great acclaim, and then you ask a reader, “What was your favorite part of the book? What did you...
by Joe Bunting |
A friend recently told me about jazz. Jazz musicians, he said, spend years learning the rules of music for one reason: So they know how to break them. While they play, the goal is to create something like a musical graph with a hundred different random points all over...
