Write For One Person In Your Story

Last week, I wrote about how to target your audience down to one person. “When I was writing my book,” bestselling author Al Pittampali told my friend Jeff, “I had a very specific person in mind.” Al said he had one individual in mind. Just one. He said he...

When To Use Your Storytelling to Persuade

I don't think you are telling enough stories. Storytelling is the most effective communication and persuasion tool ever invented. People remember stories; they forget statistics. Have you ever noticed all the major religious texts in the world are filled with stories?...

You Don’t Forget Stories

How can you get people to remember your ideas? You spend months, years of your life crafting a book that's going to change the world, you publish it to great acclaim, and then you ask a reader, “What was your favorite part of the book?  What did you...

A Critical DON’T for Writing Dialogue

Elmore Leonard said, Never use any word other than “said” for dialogue. Why? Try reading the above out loud. The “he exclaimed” and “he admonished” and “she cried” become like a child saying your name over and over. Distracting.

The word “said,” though, is easily ignored. You want the attention focused on the dialogue, not your clever use of verbs. In many cases, it’s good to change up word choice. You don’t want to use “quintessential” or “luminescence” too many times. “Said” is a major exception. Let us tune it out. Please.