Have you ever tried to have a conversation with someone who mumbles his responses, doesn’t make eye contact, and slouches in his chair? You have to work hard at it, and it’s often unrewarding.
Isn’t it easier to talk with someone who sits up and gives you his attention, looks right at you, and speaks his answers clearly? It requires less effort on your part and is primed to yield results.
Weak writing is like that first guy. It makes it harder for readers to follow the story and doesn’t hold out much hope for a satisfying experience. It’s tempting for readers to close the book and move on.
Strong writing commands attention and respect, setting up the expectation of a good story to come.
