I was at a meetup with a group of bloggers recently when someone turned to me and asked, โWhat do you think is the ideal blog post length? How long should my blog posts be?โ
It’s an important question, because when it comes to our writing, like all of us you probably wantย more.
- More readers
- More comments
- More backlinks for SEO
- And of course, more traffic (search traffic, social media traffic, organic traffic)
For writers who are trying to build their audience online, itโs essential to learn how to write great blog posts.
However, even if youโve been blogging for a long time, itโs difficult to figure out what your audience really wants, especially in terms of the perfect blog post length.
If content is king, then what is the perfect length that will help us get more people to read (and share!) our blog content?
My Story: How I Discovered the Ideal Word Count for Blog Posts
If we haven’t met, hi! My name is Joe Bunting. I’m a WSJ Best-selling ghostwriter and author of the memoir Crowdsourcing Paris, and I’ve been writing blog posts for aย longย time.
Here are a few things you might not know about me:
- Blogging transformed my writing career, helping me go from someone who wanted to be a writer and studied writing in college to a professional author read by millions of readers.
- I got my start on a Blogspot blog in 2008 (does anyone remember that blogging platform?).
- My first paid writing job was writing online music reviews and news pieces for a local magazine.
- I was a travel writer for a year as I visited 15 countries.
- I started The Write Practice in 2011 and it eventually helped me become a full-time blogger/teacher for the most amazing writing community in the world!
In that time, I’ve written many different content types with many different average word counts, and so I can definitively say this: post length matters.
Why does it matter though? And how do you find the perfect length for your posts? In this guide, I’ll share all my best content length tips that I’ve learned writing and teaching writing online for more than 10 years.
But first, let’s dispel a common myth.
Myth: โWhen it comes to blog posts, shorter posts are better.โ
Many โexpertโ bloggers perpetuate the myth that โshorter is better,โ that blog posts should never be more than 600 words long.
They explain that online readers have short attention spans and donโt want to read long articles.
The only way you can get more blog readers, they say, is to write posts that are short and sweet.
Donโt listen to them.
Honestly, early in my writing career, I subscribed to this myth.
However, as Iโve learned more about what makes people read your blog posts, I realized that more often than not the opposite is true: the longer, the better. In fact, some of my best-read blog posts have been over 2,000 words long.
3 Perfect Lengths for Blog Posts
So then whatโs the perfect length?
The quickย answer: it depends.
As Iโve experimented with different lengths, from 100-word mini-posts to 2,000+ word encyclopedia entries, I’ve found that each has different advantages depending on what you want to get out of your blog.
Donโt believe me? Hereโs the data.
With that in mind, let me ask you three questions about what youโre trying to accomplish with your blog.
Do you want more comments on your blog?
If you want content that spurs online conversation, shorter is usually better, especially if your post is focused on asking your readersโ questions and generating discussion.
Content lengthย tip: Want more comments on your blog? Try writing short-form, discussion-based contentย no longer than 275 words long. (Share that on Twitter?)
Keep in mind, short posts rarely get shared widely on social media sites like Twitter and Facebook. They also have a tough time ranking on search engines and are bad for SEO. If youโre trying to build an audience, I wouldnโt recommend focusing solely on short posts.
However, if youโre trying to create more engagement with your readers, try posting something short.
Here are a few examples of short-form content generating a lot of conversation:
- What Are You Struggling With In Your Writing?
- You Must Remember Every Scar
- Which Famous Classic Writer Are You?
Do you want more social media shares?
When I first started my blog The Write Practice, I was ecstatic if my posts got more than ten social shares. Now, Iโm disappointed if our posts donโt get more than 100 social media shares.
Iโve found that how many shares you get on social media is influenced by several things, including your topic, the post’s quality, and, of course, the size of your existing audience. What effect does length have on social shares?
This is the length I usually shoot for. Medium-form is also fairly good for content for SEO and for generating discussion.
Of course, you still have to write high-quality content with a great headline and a compelling premise that solves your readersโ problem.
Here are some types of content that are a good fit for this length:
- How-to Blog Posts
- List Blog Posts
- Interview and Profile Blog Posts
- In-Depth Guides and Lessons
- Personal Narrative Posts
For more on how to write this type of helpful content, check out my guide on the three most effective blog post templates.
Here are a few examples of medium-form content generating a lot of social shares:
- How to Write a Short Story: 5 Major Steps from Start to Finish
- 3 Tips to “Show Don’t Tell” Emotions and Other Moods
- JK Rowlingโs Writing Process: 9 Principles You Can Use From Rowlingโs Philosophy of Writing
Do you want more traffic from Google for your blog?
Who doesnโt want more organic traffic from Google? One month, many years ago, I went from getting just a trickle of new visitors from Google to getting over 1,000 new readers per day. I was ecstatic!
Since then, I optimized the post and it still generates thousands of new visits per month.
Search Engine Optimization (SEO) is complicated, and a much larger subject matter than we can cover here (and typically involve a keyword tool like Ahrefs for SEO analysis).
However, for our purposes, what is theย optimal blog post lengthย for getting search traffic fromย Google and other search engines?
Search engines love long-form, authoritative, in-depth guides, especially when theyโre focused on solving a pressing problem for readers. Longer posts might not get a lot of comments, and they might even be shared slightly less than average on social media, but if you can wait until Google takes notice, you might just get lucky and see a huge bump in organic search traffic.
Here are a few examples of long-form blog posts generating high amounts of search traffic:
- Point of View Guide
- How to Write a Novel Without Fail: 20-Step Guide
- How to Write a Book: The Complete Guide
Key Takeaways: How Long Do You Want Your Blog Article to Be?
To sum up, hereโs a list of common blog posts lengths to help you find your own ideal length:
- Micro content: 75โ300 words. Super-short posts are best for generating discussion. They rarely get many shares on social media, and theyโre horrible for SEO, but if you want a lot of comments, write short posts!
- Short-form content: 300โ600 words. This is the standard blogging length, recommended by many โexpertโ bloggers. Shorter blog posts are a good middle-ground for social shares and comments, but are too short to gain much authority or search traffic.
- News article-length content: 750 words. This is the standard length for professional journalism, especially newspapers. I find that itโs pretty good for getting links from other bloggers and shares on social media.
- Mid-form content: 1000โ1500 words. Youโll get fewer comments at this length, but a lot more shares on social media, especially if youโve followed the advice above and written a piece of contentย that actually solves someoneโs problem. That being said, Iโve written posts this long and gotten 100+ comments, so it really depends on the topic and your audience.
- Long-form content: 2,450 words. The highest-ranking articles on Google are most often 2,450 or more average word count. If you want to have a top-ranking posts that can become evergreen on search engines (and thus get thousands of new readers per month, year after year), this is the best length to write. However, make sure you do your keyword analysis to write about a topic that people are actually searching for (I use Ahrefs for this). It would be a shame to write a book-length long-form blog post on a topic no one ever searches for!
To paraphrase up: longer is usually better for social shares and SEO, whereas shorter is usually better for getting more comments.
Best Blogging Platforms for YOUR Content
Even if you write the โperfectโ length, if youโre on an amateurish blog platform like Blogger, WordPress.com, or Wix, youโll still lose visitors and engagement.
One of the best things you can do to feature your content well is host your blog on a professional platform. After blogging professionally for nearly a decade there are two platforms that Iโve found to be the best:
- Self-hosted WordPress with Divi theme. WordPress is an amazing blogging tool, is built for strong SEO, and has a huge, vibrant community of developers creating free and paid plugins. Divi is a paid drag-and-drop theme that runs on WordPress and makes it easy to create a beautiful website. We use WordPress with Divi here at the Write Practice. You can see my full review to build your author website with them here, or get started now with WordPress on Bluehost here and then download Divi here.
- Squarespace. Squarespace allows you to create beautiful websites fairly easily. Itโs slightly more expensive than WordPress through Bluehost and it gives you much less control over the design and function of the site, BUT itโs a little easier to get figure out. Get started with Squarespace here.
You can learn more about the best blogging platforms for your content in my full guide, Building an Author Website here.
Write the Length You Want
If the muse moves you, donโt be afraid to write original content that is 2,000 words or more. At the same time, donโt feel bad if you want to write a post thatโs just 200 words long from time to time.
Keep in mind what that post length will likely bring to your blog, and vary your lengths so you can best serve your readers. But most of all, remember to have fun!
What about you? How long are your blog posts usually? Let us know in the comments.
PRACTICE
Today, try writing a short, discussion-based blog post, no more than 275 words. Take fifteen minutes to write.ย Then, share the post (and the link to your blog if you post it!) in the practice box below.
Then read and leave feedback on a few other writers’ posts!
Enter your practice here:
Joe Bunting is an author and the leader of The Write Practice community. He is also the author of the new book Crowdsourcing Paris, a real life adventure story set in France. It was a #1 New Release on Amazon. Follow him on Instagram (@jhbunting).
Want best-seller coaching? Book Joe here.