Think of one of your favorite authors, maybe a children’s book author, since that’s what I write. For little ones, it might be Eric Carle’s The Very Hungry Caterpillar. And for for older kids, perhaps you like Jeff Kinney’s Diary of a Wimpy Kid.
When you purchase one of these books, you know what to expect. Eric Carle offers soothing rhymes and stories with bright and cheery collage artwork. Jeff Kinney, on the other hand, gives readers funny, endearing stories featuring his signature cartoon protagonist, Greg.
An author brand is what makes your work unique or distinctly you. It’s the collection of impressions you make across your interactions with readers, including your books, social media, and face-to-face meetings. Your brand tells readers what to expect from you as an author as well as what to expect from your books.