Authors often get asked where they get their story ideas. It’s one of the most common questions my student writers wish they could ask their writing heroes. They think, “If I could just find a way to come up with the next best-selling story idea like [insert famous author], then I’ll make it as a writer!”
But they misunderstand one critical truth: the magic isn’t in the ideas. It’s in the execution. We need the ideas to get started, but many writers don’t have a system for capturing the ideas around them daily, and they don’t develop ideas consistently in practice.
We all have files full of unfinished projects and story ideas spread across notebooks and online platforms. Why do ideas lose their luster the moment we start writing them?