Why do readers suddenly have the attention spans of gnats?
It’s easy to blame writers and suggest their quality of work has declined, but I contend there’s a growing evil sucking attention away from the page. This villain takes many forms.
I hold responsible the brilliant innovators, creators and storytellers of our generation for producing the most competitive market place for readers’ attention that the world’s ever seen. Fewer and fewer people can make it through an entire page before departing and plugging back into their easy-to-consume content outlets.
This new reality means you must write smarter than ever to seize attention and audience engagement. You must be calculated in how you connect with readers.